How does Google promotion improve efficiency? In addition to mastering the basic methods and skills, you can also use tools! The following Xiaoyi will share with you 3 auxiliary tools that will definitely be used in Google promotion, hoping to help you better promote Google and maximize benefits.
1. Google Correlate, keyword data mining tool
Google Google will record a lot of data, such as: after a customer searches for a word, which keywords will be searched at the same time? Which different keywords users search for will lead to the same result? The frequency of certain words appearing together and so on. Collect these big data and use artificial intelligence for in-depth analysis, which is the keyword that appears in google correlate.
Therefore, with the help of google correlate can help us better conduct keyword mining and user search habits analysis, so as to find suitable keywords. I need to remind here that when choosing keywords, a website’s core keywords are generally 3-5. It is recommended to choose moderately competitive ones. If the difficulty is too great, it will be difficult to make the homepage. You can appropriately collect Google bids together. In this way, the entire network can be covered.
2. Similar Web, competitive product analysis tool
SimilarWeb is one of the most popular website analysis tools in the world. The main functions include analyzing website and competitors’ website traffic information, analyzing website traffic sources, keywords, and user stickiness, such as website dwell time, bounce rate, page views, and so on.
Through the use of this tool, it can help us better understand the promotion situation of our competitors, and provide reference and help for our overseas promotion. At the same time, you can also view the advertising keywords used by competing products and the keywords with the highest natural search traffic on the website, which can play a vital role in the SEO of your own brand.
3. Google Analytics, a statistical tool for data analysis
It is the best tool for analyzing web traffic. Simply put, it is like a camera installed on our website, helping us monitor various data of website visitors in real time. include:
1. Master the real-time visitor data of the website;
2. Audience group data: It contains data such as age, gender, language, age, etc., which can deeply understand the audience group of the website.
3. Acquisition of traffic source;
4. Visitor behavior data;
5. Conversion records.
Statistics and analysis of data can help us sum up experience, improve deficiencies, and do a better job of follow-up Google promotion.